Change in B2C influencer marketing budgets in Europe 2021

Published by Statista Research Department, Dec 10, 2024
Around 44 percent of business-to-consumer (B2C) brands surveyed in Europe said they were planning to increase their influencer marketing budget in 2021 whereas seven percent stated they wanted to decrease it; 29 percent of responding brands planned to keep the budget on the same level as in 2020.

Change in influencer marketing budgets among business-to consumer (B2C) brands in Europe in 2021

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Release date

April 2021

Region

Europe

Survey time period

as of April 2021

Supplementary notes

The source does not provide information about survey methodology. The date provided is the publication date.

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